Contact SSCOM Group:

SSCOM Group
PO Box 5091
Leicester
LE4 7XX
England, UK

Phone/Text: +44 (0) 7817 057078
simonshiekh@sscom-group.com

Countdown to launch of filming multi-culturalism factual documentary in Leics and Edinburgh-Saturday 5th August 2006 and to end on Saturday 4th August-2007. By SSCOM GROUP-(Simon Shiekh Communications Group)-PR/Media & Fundraising Management Agency for Leics/Rutland

A revised PR/Media & Fund-Raising Management Agency for Leics/Rutland-the SSCOM GROUP-(Simon Shiekh Communications Group) is set to incorporate Edinburgh in a major film documentary looking at multi-culturalism alongside Leicester. It all begins shooting as of this coming Saturday 5th August, the day that it launches as a fund-raising management agency, exclusively, and also hopes to raise awareness of the recently cancelled Leicester Caribbean Carnival, of which SSCOM GROUP believes is the single most multi-cultural event hosted in Leicester for the moment.

The campaign will include filming as many local people as possible in the city of Leicester on the Saturday and should also feature past and present Carnival Committee members, contributing.

Group Founder/MD, Ayaz Sheikh, 35, who is also set to play a dual-role eventually said, "The anticipated launch day of the group embarking on an ambitious film project to highlight the contrasts and similarities between Leicester and Edinburgh's ethnic populations, is finally coming, and should also make up for the cancellation of this year's Caribbean Carnival. Whatever the carnival organisers have planned, I hope what the SSCOM GROUP can offer is a positive insight towards a campaign in raising awareness to contribute in it's possible return for next year.

It's also important to highlight the lack of multi-cultural events in Leicester and as I've also incorporated Edinburgh due to friendships with locals there/building new PR contacts, I believe it could help the campaign we launched in May this year for the carnival's possible return. There is no guarantee that we can attract sponsorship, however, I hope this venture can minimise the risk of not doing so, and if we do then we will negotiate ways of investment in return to those businesses etc. I'm also looking for last minute contributors from the city of Leicester for the filming next Saturday."

SSCOM GROUP also believes an appreciation of multi-culturalism is vital in providing positive PR for events such as the Caribbean Carnival, and also aims to learn from a forthcoming Edinburgh Mela whilst visiting the city between 26th August and 2nd September this year, which will also involve filming interesting events/interviews with people that matter.

An Indian Restaurant on the carnival route (London Road), namely “Rice N Spice”, will throw it’s weight behind this campaign and be a venue used for filming, starting on that Saturday 5th August. SSCOM GROUP has pledged to pay for a meal for 2, up to the value of £25, every month, as of Saturday 5th August onwards, to Saturday 4th August, 2007, and publicise the winners on the group website/local media coverage/in the restaurant itself etc. There are already posters and flyers in the restaurant itself, leaving diners intrigued!

Anyone interested in joining as a volunteer/take part in the film/be part of the Carnival Awareness Day for filming purposes for this unique project should either call: 07817 057078, log on to: www.sscom-group.com  e-mail: info@sscom-group.com or write asap to: SSCOM GROUP, PO BOX 5091, LEICESTER, LE4 7XX