Contact SSCOM Group:

SSCOM Group
PO Box 5091
Leicester
LE4 7XX
England, UK

Phone/Text: +44 (0) 7817 057078
simonshiekh@sscom-group.com

Local born & bred Leicester Publicist to play dual-role in major film documentary looking at multi-culturalism in Leics and Edinburgh-starts filming-Saturday 5th August and to end on Saturday 4th August-2007. By SSCOM GROUP-(Simon Shiekh Communications Group)-PR/Media & Fundraising Management Agency for Leics/Rutland

A revised PR/Media & Fund-Raising Management Agency for Leics/Rutland-the SSCOM GROUP-(Simon Shiekh Communications Group) is set to incorporate Edinburgh in a major film documentary looking at multi-culturalism alongside Leicester. It all begins shooting as of Saturday 5th August, the day that it launches as a fund-raising management agency, exclusively.

The documentary entitled, "Simon Shiekh: An Insider's Guide to PR-like you've never seen before", will examine how multi-cultural life goes on in Edinburgh and Leicester. The Group wants as many local people as possible from the two cities to get involved on what will be a worthwhile project, as well as the potential to attract deserved sponsorship. The plot of this film, part fiction and fact will concentrate on Group Founder/MD, Ayaz Sheikh, 35, playing a dual-role as "Simon Shiekh", (who he created back in February 1991), and after Ayaz finds him living in Edinburgh, tries to convince Simon in helping him out to bring the Leicester Caribbean Carnival back, and also experiment on tourism/multi-culturalism avenues between the two cities. They both liaise with Edinburgh locals, especially during the latter stages of the Fringe Festival and the Edinburgh Mela in the film. Simon Shiekh then returns back to Leicester with Ayaz after his trip between Saturday 26th August and Sunday 3rd September, 2006 and continue to work on the campaign for the rest of the year, including more planned trips to Edinburgh. The reason why Edinburgh has been chosen in this film is because of Simon's pen-pal of 7 years, Bruce (Thomson), 36 from Liberton in Edinburgh; a fellow cricket lover. With contrasting personalities and otherwise, different interests, this makes their friendship all the more challenging, multi-culturalism wise!

The film will also be set in the University town of Loughborough; the hometown of Simon Shiekh.

It hopes to be released by December 2007 on DVD/VHS. Depending on demand, it is planned to initially release 10 copies; 5 each to be allocated to Leics and Edinburgh, respectively.

Ayaz said, "I've received feedback from VisitScotland who say that this certainly seems an interesting project and wish me the best of luck with it. I hope to keep them updated as time goes by. I've also written to all the Edinburgh MPs/MSPs and MEPs, and now await possible backing. Having said this, the venture is also backed by the Leader of Edinburgh City Council, Donald Anderson and Radio Forth, the latter of which will be included in the film. I'm also due to meet Edinburgh East MP-Gavin Strang during my visit and hopefully secure his backing for this dual-city project. In addition, we’ll be offering a meal for two to be won in a restaurant of their choice in Edinburgh. I will visit one lucky restaurant in the city and "pay" £50 for a meal for two, right in front of them! I also have a surprise twist planned for the film there."

Anyone interested in taking part in the film during the week SSCOM GROUP visits and/or throughout the coming year should either call: 07817 057078, log on to: www.sscom-group.com  e-mail: info@sscom-group.com or write asap to: SSCOM GROUP, PO BOX 5091, LEICESTER, LE4 7XX