SSCOM Group
PR / Media and Fund-raising Management Agency
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Press Release-Tuesday 27th February, 2007
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Contact SSCOM Group:

SSCOM Group
PO Box 5091
Leicester
LE4 7XX
England, UK

Phone/Text: +44 (0) 7817 057078
Email: info@sscom-group.com

 

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Film documentary in dramatic development; now aims to finish shooting in Edinburgh-(31 Aug-2 Sept, 2007)

A Leicester Voluntary PR Agency, the SSCOM GROUP’s current filming of a documentary looking at multi-culturalism between Leicester and Edinburgh’s ethnic populations, has now taken an interesting turn-6 months on from when it began.

 

As it anticipated finishing shooting on Carnival Day 2007 in Leicester-(of which it has incorporated to show a multi-cultural event, attracting inter-cultural spectators), it now aims to finish in Edinburgh, a month later by currently being in the process of planning a trip from Leicester for a 3 night stay between 31st August and 3 September.

SSCOM GROUP is also looking for Edinburgh people to be hospitality representatives for this possible trip.

 

Ayaz Sheikh, 36, Founder/MD of the Group said, “This venture has now come across a dramatic development which will help us to achieve the logic of why this film is being made. It needs to concentrate more on inter-culturalism and look at what we all have in common, despite being from different religious beliefs/ethnic groups and so on. The link to Edinburgh stems from my unlikely pen-pal friendship with a Scottish white male, who has completely different interests to me, apart from Cricket. I believe that finishing the film in Edinburgh will be spectacular, as I aim to offer visitors who join me and the Group, the exclusive chance to be special guests of Scotland’s biggest inter-cultural festival, the Edinburgh Mela on Saturday 1st and Sunday 2nd September-something we’re all missing here in Leicester, (of which I attended on the first day last year, and filmed some footage). I also aim to create history for the Caribbean Carnival by inviting representatives from there as well as a possible carnival troop, to perhaps, contribute to this year’s Edinburgh Mela. They will also get the chance to see the popular grand finale of the Bank of Scotland Fireworks Concert, performed against the backdrop of Edinburgh Castle by the Scottish Chamber Orchestra, which will close the Edinburgh Festival on Sunday 2 September. I am currently in negotiations with tour operators and accommodation venues in Edinburgh as well as the help of existing contacts and hope to secure a package during my next trip, between 4th to 7th March, the first of 7 trips this year for me in an ambitious move, ever.”

 

The film entitled, "Simon Shiekh: An Insider's Guide to PR-Like You've Never Seen Before" will also show what Public Relations is all about, and how everyone is affected in a way or another by it. Ideally, it hopes to make history by creating new links between two unrelated cities, linked primarily by two unlikely correspondents.

 

The latest Leicester MP to take part in the film is Sir Peter Soulsby, who looks set to back this new development. However, Ayaz is set to meet/film a Member of the Scottish Parliament-(MSP) on his next visit, and will also seek his backing, particularly as he covers the pen-pal’s constituency area. “We also aim to put MPs in a positive light by this venture and show that they can be supportive at a time like this”, added Ayaz.

 

Anyone interested in joining as a volunteer to help film/take part in the film in Leics and Edinburgh or receive further information about the project/anticipated Edinburgh final filming trip, should either call: 07817 057078, e-mail: sscoms@hotmail.com or write to: SSCOM GROUP, PO BOX 5091, LEICESTER, LE4 7XX.

 

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